01.09.2006 Social violence and tolerance: reality and media images
Violence, extremism always were a part of the life
of any society and any person, its external component. Violence is
everywhere. Violence - is universal. Pedagogic, sex, commercials,
family lives – all this includes violence. The analysis of the
materials received during researches, lead by Independent Institute
of Communication, shows the following: though the majority of
Russians basically do not approve non-tolerate behavior and even
negatively concern to the facts of unmotivated aggression, but at
the same time almost 30% of our citizens do not see anything bad in
this kind of behavior. Besides it is necessary to ascertain, that,
not approving such behavior basically, many of our fellow citizens
(from 33 % up to 42 %) often themselves make such non-tolerate acts.
They understand their incompatibility with rules of human life, but
simultaneously consider, that they are compelled so to act in the
certain situation - and consequently have the right on it. Thus the
level of unmotivated aggression in relation to representatives of
other nations and nationalities is high enough. Supporters of
political extremism and xenophobia, nationalism, chauvinism,
anti-Semitism usually use it. Dozens of militarized extremist
organizations operate in the country, hundreds newspapers, books,
brochures, leaflets in which national, religious and social problems
are published. Also we can see the psychological preparation
justifying application of violence in them, which purpose -
overthrow of lawfully selected authority and an establishment in the
country of the "national-focused" mode is also conducted. According
to sociologists, the ideology of national chauvinism finds,
unfortunately, frank support not only at the certain part of the
population, but also among workers of machinery of state, military
men, employees of law enforcement bodies. The unpunished propagation
calling for exile of "foreigners" from Russia is actively conducted.
Consequence of this propagation which is not receiving due
counteraction, distribution of xenophobia and also concrete
criminal-terrorist actions is: explosions, rumbles, certificates of
physical violence, posters with the offensive slogans calling for
violence over migrants and representatives of other races. In a
press it is now common to flash the term "criminalization of the
adults". Inform on menacing rates of growth of children's and
teenage criminality. It is possible to ascertain, that our society
nowadays is unaware of this terrible phenomenon. The family, school,
church, the children's organizations turn out to be absolutely
powerless. Certainly, this dangerous tendency of strengthening
violence, of strengthening violence over youth is peculiar far not
to only Russia and not only to the countries experiencing the period
of social and valuable shifts. It is inherent also in quite safe
societies. However in other countries it became an object of
steadfast attention of social workers, politicians which in the
long-term strategy lean on a solid layer of the development lead by
sociologists, psychologists, psychiatrists, teachers and
philosophers a long time ago. History of the XX Century has
shown us, that among the common reasons of violence rather new ones
have appeared, which are connected with influence on consciousness
and behavior of people by means of mass-media. Experts argue on the
role of mass-media in creation of that public atmosphere in which
there is much of terrorism. Here again it is necessary to ascertain,
that this public climate is rather favorable for terrorism, that
also promotes its distribution. It is necessary to include the TV,
it is not so important where exactly - in New York, Rome or Moscow,
- and infinite insurgents fall upon you: shots, blood, planes are
hijacked, hostages suffer, and the "bad guys" battle to death with
the "good guys". It is now more than 15/20 years that the policeman,
the spy and the romantic robber are heroes of our time, shown on the
screen. These thrillers are awarded with film-premiums, sometimes
even with the "Oscars". Aggression, violence penetrate modern show
business literally. The researches carried out last years,
concerning problems reflection of violence over mass-media, have
established, that there is a bound between the level of violence
over mass-media and the level of violence over a society. In 1969
the National commission of the USA on investigation of the reasons
and prevention of violence has drawn a conclusion that severe films
teach people to achieve the purposes by means of violence. One of
the leading world researchers of aggression Leonard Berkovitz has
proved, that in 1975, after the attempt on the life of the president
Ford about which it was in detail told in mass-media, the number of
the threats which have come to address of the president, has grown
in 150%. Similar histories occur when mass-media inform on serial
murders. Berkovitz considers, that news about violent events and
corresponding films can wake cruelty in some people. In 1975
psychologists Layence and Camino (Belgium) have carried out the
following research: one group of teens during five days watched
violent severe films, another group - the neutral ones. The first
group became more aggressive and even tried to attack each other,
and the second behaved as they did before. Wendy Wood has come with
the similar results in 1991. "The image of violence over mass-media,
- she says, - influences the level of aggression of any person".
Berkovitz gives this phenomenon the following explanation: when
people collide with a certain stimulus or event, it influences them,
the idea itself. For example, if one person is suggested to make the
sentence of "aggressive" words (“gun”, “to shoot”, "to attack" and
so forth), and another - from some words of neutral value, the first
one after this experiment will show the raised level of aggression.
Simply speaking, he or she will think of guns, murders, impacts and
attacks. But even extremely aggressive film will not provoke ideas
strengthening aggression and motor reactions if the violence in it
will be submitted as something disgusting and condemned. The same
concerns simple TV broadcasts. News about the murderer, sentenced to
life imprisonment is capable to lead to short-term recession of a
level of murders in the country. The probability of occurrence of
aggressive ideas at the spectator decreases, if it is not too
involved in a plot, realizing, that it only cinema. Of course, adult
people can operate the consciousness, but what about children… They
do not understand, that all this is not for sure. According to
Berkovitz, children from poor families are less inclined to realize,
that the cinema is only a fiction and consequently they can be
exposed to greater influence of television aggression. The majority
of the Russian children grow in poor families… Television
aggression not only provokes real cruelty, it teaches to concern to
it as to something normal and natural. Children, who have looked
aggressive film, take the present fight more indifferently, than
those who did not see film, and do not try to interfere. The same
reaction has been found out in students. "Excessively frequent
display of violence on TV, - psychologists Thomas and Horthon say, -
can cause that the population will get used more to violence". It
turns out, that people look severe films, and in memory at them
corresponding scripts of behavior are postponed. Especially if
heroes achieve the, but do not receive punishment. American
psychiatrist D.Habbart has interrogated hundreds plane hijackers -
and almost all of them spoke about an influence of mass-media and
films on their minds. In 1979 there was a demonstration in one of
the American cinemas of gangster films "Night Parkways" and
"Warriors". They excited teenagers so much, that they have opened
shooting, having killed 8 and having wounded 5 people. Still there
are a lot of such examples. It is enough to look at present Russia
where fans and skinheads have been brought up in an atmosphere of
violence on TV screens. The role of mass-media, which compete among
themselves in sensational submission of the information on acts of
terrorism, is similar. Journalists refer to a principle of
objectivity and on a duty to give to people the vital facts. A
famous American author L.Martin writes, that in a basis of all this
lays a pursuit of a high rating. As a result – mass-media, probably,
that not realizing it itself, work on terrorists, creating
publicity. The commercial success at any cost leads mass-media to
free or involuntary propagation of terrorism. Thus, to traditional
explanations of sources of violence were added new, specifying that
there are forms of violence which have no the visible social and
economic reasons. These forms become especially significant in
conditions of an information society. The analysis shows, that
becomes frequent the reason of these conflicts the certain
information hidden from eyes which pushes to application of mass
violence. Such latent information can arise spontaneously, as the
certain prejudice perceived by public consciousness, as true not
demanding proofs. But it can be formed and quite purposefully, to
result from mastering of the certain ideological postulates. The
mass-media of Russia, easily speak about the problem of violence,
over the basic about cruelty from which participants of violent
actions finish with each other. Certainly, all it leads to that the
mass consciousness is not adjusted at all on struggle against
violence, and on the contrary, starts or to perceive it as a natural
element of a life, or to admire with violence. Special interest of
mass-media is caused with mass forms of violence - who would not
make them, than and as though did not motivate. Terrorists, the
football fans, revolting students long since are favorite heroes of
news materials. Besides on people operate not only images of
violence, but also specific language of enmity to which use
mass-media, describing even quite peace situations. Aggressive
reaction of a significant share of the population is caused with a
sexism and a sensuality, youth slang and aggressive advertising.
Certainly, value of mass-media in promotion of norms of aggressive
behavior of people does not need to be exaggerated. Many researchers
consider, that a high level of violence, characteristic for modern
television production and cinema, presumably, alongside with other
factors, can render the influence on realization of some kinds of
aggressive behavior, but it is not necessary to overestimate
importance of this dependence. Easier speaking, the violence over
the screen is not primary motivation of aggressive behavior. By the
way, in due time, being based on the extensive research material,
the similar conclusion has made I.S.Kon concerning a pornography.
Other researchers believe, that reaction on read through, heard or
seen depends on interpretation of the received message. In essence,
influence of mass-media speaks for activization of memoirs. In other
words, the violence over mass-media can cause corresponding ideas.
In turn, these ideas can cause concrete emotions and behavioral
reactions. And there is all it almost automatically. Hence, it is
necessary, that the journalists defining the basic set of images
broadcast through mass-media and judgments, at least, were familiar
with modern understanding of a problematic of violence. Also it
would be good, if journalists understood the role in cultivating
that terrorist environment in which all to us should live because of
specific interpretation by some mass-media of the professional and
social duties.
Joseph Dzyaloshinskij
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